Blog :: RS2Studio Graphic Design

How to create invitations more tempting than Cinnabon

Posted on February 6, 2018 by Robyn Shrater Seemann | 0 Comments

Whether you are throwing a fundraising gala, a VIP dinner, or a bar mitzvah or quinceanera, follow these tips to nail your next invitation. 1.The 5 W’s Remember what your old English teacher taught? Your invitees will need to know the who, what, why, when and where of your event. Purpose Date Time Venue RSVP Info If applicable: Directions to…

Design trends for 2018

Posted on December 29, 2017 by Robyn Shrater Seemann | 0 Comments

Expect unexpected color combinations. A merge of old and new. Flat design with added dimension. The year ahead will be filled with balanced contradictions. Here is what I see happening, design-wise, for 2018: I Heart the 80s We are still obsessed with bold, 1980s colors. Everyone is talking about “Millenial Pink,” and it’s not going anywhere anytime soon. Neon colors,…

Ultra-cool, ultra-violet 2018

Posted on December 21, 2017 by Robyn Shrater Seemann | 0 Comments

It’s once again time for Pantone, the arbiter of all things color, to release its color of the year. 2018 will bring us, drumroll please, ultra-violet. They describe it as, “a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” Reminiscent of both royalty and counter-culture, purple…

A design audit will actually save you time (and money)

Posted on June 22, 2017 by Robyn Shrater Seemann | 0 Comments

When my daughter was two years old, she identified an ad from Target, and she couldn’t even read yet. The company’s consistent branding gave her all the visual cues she needed. Would your organization’s materials be as instantly recognizable? It’s worth the time to do a design audit. An organization’s visuals play a key part in how its audience views…

5 easy tips for killer smartphone photos

Posted on May 11, 2017 by Robyn Shrater Seemann | 0 Comments

Ready to up your photography game, but not ready to invest in – or schlep around – fancy equipment? Here’s tips for boosting your smartphone photography: Be Aware of the Light Use natural light sources, as much as possible. Go near windows or doors when inside, or near bright signs or streetlamps when you have poor lighting outside. Also note…

Top design trends 2017 has in store

Posted on January 18, 2017 by Robyn Shrater Seemann | 0 Comments

A look into what’s in store for design in the coming year: Minimalism In an increasingly confusing world, people will look for simplicity in design. The perennial “less is more” will take the flat design concept we’ve been seeing over the last year even further. Less text and less clutter in designs will be easy for people with shrinking attention…

The grass will be greener in 2017: Pantone unveils Greenery as the color of the year

Posted on December 14, 2016 by Robyn Shrater Seemann | 0 Comments

Our friends at Pantone, the global authority on color, announced Greenery as the color of the year for 2017. They say the “fresh and zesty yellow-green shade…evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a…

Follow this useful checklist for event collateral bliss

Posted on November 16, 2016 by Robyn Shrater Seemann | 0 Comments

Have a conference or event coming up? Here’s a checklist to help with the collateral you’ll need. Develop identity for the conference/event All event materials should look cohesive and part of the over all theme. Give the event an identity with its own logo, color scheme, and images. Tie in the identity to your organization’s mission and the specific event,…

Steal these tips to become an annual report superstar!

Posted on October 28, 2016 by Robyn Shrater Seemann | 0 Comments

A lot of work goes into creating an annual report, so you want to make sure people are reading it. More than just financial figures and a list of the year’s donors, you can use your annual report to: Engage stakeholders Share your passion Spur people to action Reinforce your organization’s message Grab onto your annual report as opportunity to…

7 Fun marketing themes to make you cooler than James Dean

Posted on September 14, 2016 by Robyn Shrater Seemann | 0 Comments

Looking for ways to spruce up upcoming newsletter or blog posts? Have a gap in your marketing calendar? You can tie into one of the following monthly themes for some added panache. September Baby Safety Month National Blueberry Popsicle Month National Papaya Month National Piano Month October American Cheese Month Bat Appreciation Month Emotional Wellness Month National Apple Month National…