The Elevate Conference

The Elevate Conference, a new dance event for Jewish women and girls, required a full-scale marketing campaign to build awareness, establish credibility, and drive registration for its inaugural launch.
I created the event's name, tagline, branding and marketing materials to appeal to and energize their target audience to know about and attend their event. Through extensive image searches and photo editing, I was able to use and create imagery to adhere to the branding as well as the organization's values. I developed branded collateral and social media campaigns to further their reach. The campaign successfully launched a first-time event with strong engagement and participation, exceeding initial projections (100 registrants vs. 70 anticipated). The cohesive branding and strategic rollout established Elevate as a credible and scalable initiative, creating a foundation for future growth.